Handcrafted British pottery you can trust

Emma Bridgewater is a maker and retailer of hand-decorated pottery, specialising in mugs, plates and tableware that are produced in its Stoke-on-Trent factory. This means you get British-made craftsmanship and distinctive seasonal and limited-edition patterns that stand out on the table and last for everyday use.

Join the Collectors Club and get early access

The Collectors Club offers exclusive pieces, previews of new collections and priority access to limited runs. Joining helps you secure collectors' mugs and special editions before they sell out, ideal when you want seasonal or personalised items for gifts or for completing a set.

Visit, personalise and enjoy factory experiences

Emma Bridgewater runs a visitor factory with guided tours and a decorating studio where customers can personalise items. Bookable experiences let you see how pieces are made and create a custom mug or plate, adding a memorable, hands-on element to shopping and gifting.

Trusted checkout and flexible payments

Pay securely with major cards (Visa, Mastercard, American Express), PayPal and Klarna for flexible payment options. Clear payment choices and accepted methods make checkout smoother, so you can complete an order for mugs, tableware or gifts using the option that suits you best.

Simple account management, tracking and returns

Create an Emma Bridgewater account to save details, track orders and view past purchases. The site offers standard return and cooling-off options and customer support by email and phone to resolve order or product concerns, reducing risk when buying ceramics and gifts.

Outlet seconds and seasonal savings

Emma Bridgewater offers outlet seconds and seasonal collections that provide access to discounted or unique items without compromising on the design appeal. These options make it easier to find special pieces for everyday use or gifting while still enjoying the brand's signature bold prints.